The saddest day of the year falls in January – Blue Monday. We went to see a sadness and depression specialist to talk about the most disappointing things about affiliate marketing. Looking at the neon light seeping through the blinds and reflecting in the puddles, he told us about the problems accompanied by a saxophone.
1. Competition in the jungle
The world of affiliate marketing is an urban jungle. The strong eat the weak, the jaguar eats the capybara, the parrot eats the piranha, the more metaphors you utter, the less meaning they make. Everyone has access to free website creation, everyone can sell products.
And at the top of this food chain are large companies, real predators. They have the best keywords, they bribe the police and corrupt politicians. Well, maybe they don’t bribe, but I conveyed the meaning.
2. Advertisers are becoming more picky
While we are squabbling over the crumbs from the big affiliate table, advertisers are looking at this fuss and choosing the best. Their demands grow, the affiliate finds himself standing in a ring with a stove floor, somewhere in the basement, in the light of dim lamps. Around him are the silhouettes of spectators, they are screaming, they want blood and more and more reliable traffic. Am I exaggerating again? Well, then you should have turned to another specialist for comments.
3. Harsh laws are only getting tougher
GDPR, CCPA, PIPEDA, what other strange abbreviations await us? Privacy laws have become commonplace. And there are even more frameworks and restrictions ahead of us. I feel like we need to introduce a metaphor about a hunted animal here. What can we do except look at this world through the blinds, drinking whiskey and listening to sad jazz?
4. How to keep up with constant SEO changes?
What was on the first page yesterday is buried on the tenth page tomorrow. Thousands of specialists at Google seem to be deliberately only thinking about how to reduce your traffic. You are trying to maintain your rating, they come up with new rules, but you already know who will run out of steam first in this endless race. Yes, you will say that someone benefits from this. But why is it always not me, why not me…
5. AI will replace humans
Did you hear? They say that content can now be written by a machine. What then? Will the machine write melancholy jazz? Speak depressive monologues in the front seat of a car? Cry about your problems to a tired bartender?
Search engines are on their side, they are also machines. You feel like this is a conspiracy of machines. And they don’t know fatigue. They don’t run out of whiskey, and the neon lights don’t make them sad.
At this point, we wished the specialist a happy Blue Monday, but it seems he didn’t hear us. We simply closed the door behind which we could hear quiet crying.
