As always in our training materials we seek help from the best specialists. And the king of his area will tell us about local affiliate marketing, a person who should be treated with respect, because he makes offers that are impossible to refuse
The local king of affiliate marketing, or as he simply asked to be called – the King, met us at the Saturday market, where every seller offered him either an orange or a pork knuckle as a gift. “I just do a lot for my neighbors, it is natural that they feel gratitude towards me. And respect. This is the most important thing. Respect has to be earned. Look, I’m not interfering with Amazon or eBay, and I want the same from them. Just don’t interfere with me doing my little job”.
“Listen, nobody knows this area better than me. My grandfather worked here, my father worked here, I was born here and I work here. I know these people, I know what they need, what they lack. You get it? They used to put up paper notices on houses, remember those days? I do the same thing, but online. I go to the local barber shop and say, would you like me to bring you some clients, good local people? They say, sure sir. Sure, they say, sure. Who in their right mind would refuse such an offer!”
“I could go around to everyone and talk to them personally. After all, everyone here knows and respects me, but why should a wise man wear out new shoes? Modern technology allows us to track geo, and targeted advertising will be enough. Listen, this is exactly the same affiliate marketing, only human-sized. Well, and the competition here is much lower. I know there are rumors that my competitors’ cars explode, that they have more frequent fires than others, they say that they are constantly threatened by someone. But this is not true. It’s just that my offers are more profitable, that’s how it is.”
“You are constantly being sold courses, smart guys from blogs tell you about secret techniques. But the essence of local affiliate marketing is much simpler. Someone in my area has a good product, and I know how to sell it, because I have an excellent local client base and experience in affiliate marketing. So why don’t we help each other? It sounds very reasonable. I have never been to Denmark, so how do I know what the Danes need? But I know my area, and the people who live in it.”
“I don’t need to invent simple companies, for example, SEO with the name of your region or city, it works effectively. After all, no one is looking for plumbing services all over the world. Or car service, or hairdressing, or anything really. Hence the conversion improvement, thanks to the initially more accurate hit to the target audience.”
“I hope you understand the basis of local affiliate marketing? Knowledge of your area and respect. But I understand that not everyone is destined to become the King of their native streets. Therefore, just study the GEO to which you are pouring traffic, and do not touch Denmark. Unless you are Danish, of course.”
