To compile a list of affiliate to-dos for 2025, we turned to the most festive character at our disposal – Count Promotakula, also known as Vlad Traficepish. From our material, you will learn how the oldest affiliate on earth is better than Santa and what to do in the coming year.
Judge for yourself: Santa flies and Count Promotakula too, Santa breaks into houses by invitation and the Count does the same, if you count probable immortality as a gift – then the Count gives them too. The only thing in which Promotakula is inferior to Santa Claus is that he does not have a bright hat, and he refuses to put it on. But in everything that concerns affiliate marketing, the Count surpasses the old man.
Let’s pass the floor to Promotakula.
1. Automate
First of all, I want to congratulate you on the upcoming holidays, mortals. When you celebrate Christmas more than for the fifty-hundredth time, the holiday feeling may dull a little, and it becomes more difficult to create a mood for yourself. But you don’t have such a problem, do you? And in connection with this, my first point on the to-do list: automate everything that is boring. Modern affiliate marketing gives us all the opportunity to automate audience targeting, performance tracking, and campaign optimization. Just like blood transfusion systems, they give us food and okay, we can skip this.
2. Prioritize Mobile
Mobility. A very important thing. A team of flying reindeer is a good way to get around, but the ability to turn into a bat is much more convenient. And more mobile. For those who can’t turn into a bat at will, I can advise you to optimize your pages for mobile traffic. And mobile device formats. This is an important point, both for penetrating people’s homes and their mobile devices.
3. Use your own data
The use of cookies is becoming increasingly complex and it looks like this trend will only intensify. And in the near future, they may not exist at all. That’s why it’s important to collect and use your own data. For example, create your own database of customer email addresses. This way, you’ll always know where the healthiest peasants who don’t like garlic and the most attractive women who look great in long, low-cut dresses live. But even more reliable is to create strong relationships with customers, to work on trust. One lucky bite, sorry, I meant to say purchase, and you can become friends for a very, very long time.
4. Diversify Affiliate Channels
I will explain this point with a specific example. Let’s say you often visit one village, conveniently located right under the mountain where your castle is located. You are happy with everything in this village, but for some reason the residents are unhappy and call a vampire hunter in a stupid hat and with sharp stakes. You should always be prepared for the worst and not depend on one source. Be it a social network or a rural settlement.
5. Enhance Trust and Transparency
Trust is always a good thing. Without trust, you’ll have to sleep under a lid, lest someone come to you and drive a stake through your chest. Of course, this is an extreme case, and it’s not worth bringing it to that. But constant conflict with advertisers and deception of buyers is the path to endless loneliness and an unquenchable thirst for income. And none of us want that.
