Why is your organic traffic dropping?

4 Min Read

Many affiliates are experiencing problems with organic traffic drops. We turned to the most reliable source for any questions – a conspiracy theory specialist. Finding him was not easy, and arranging an interview was even more difficult. 

 

At first, we exchanged notes in different places for six months, the notes usually contained fake pages in different messengers, and there we negotiated with our specialist. It would take an entire article to list all the questions he asked us for verification. Finally, having made sure that we were not representatives of the world behind the scenes, not reptilians or aliens, but simply an affiliate company whose office is on the moon. The specialist agreed to meet with us. 

 

Of course, we cannot disclose any details about his appearance and location. Even his direct speech was changed and passed through a translator several times to exclude linguistic identification. However, the main thing in his words is the naked and absolutely accurate truth, and we are finally ready to share it with you.

 

“The scary thing is that no one really knows the plans and intentions of the big search engines, and what their updates really are. For example, Google’s algorithm change called HCU was released in 22, and has been updated periodically since then. Google itself deciphers the abbreviation HCU as “Useful Content Update”. Of course, I have theories about what it really stands for, but this information is too secret to disclose. So, the HCU update literally destroyed many affiliate blogs, where organic search traffic dropped by 90%. The only thing worse in history was a meteorite that wiped out the dinosaurs.”

 

“I repeat, no one knew the essence of these algorithms, just like dinosaurs were not warned about threats from space. Based on the algorithm leaks, 2 years later in 24 it turned out that the HCU was demoting small sites in search queries that were too “spread out along the tree”. And specialized sites dedicated to one topic or niche remained untouched. Thus, the changes supported specialization, but no one knew about it and was not warned.”

 

“The next update was aimed at product review sites in a broad sense: not only reviews themselves got there, but also ratings, lists, comparisons and things like that. This time, this was warned in the accompanying documentation. In addition, the list of “undesirable” parameters included “too much content with comparisons”. It sounds vague, like a prediction of a madman. And yet it happened.”

“Last year there were persistent rumors that Google was fighting with all its might against AI-generated content. And a site filled with such information has no chance in search results.”

 

“There are other legends about search engines and content. Quite a few, actually. You’ve definitely heard that old content needs to be updated, and then search algorithms will be more lenient with it. Whether or not you know this, most people superstitiously follow this advice.”

 

“This begs the question – what should we do with this and how can we be confident in the future? There are several answers. The first and simplest is to create a religious search sect and worship the algorithm as gods, making sacrifices in the form of traffic. Our ancestors somehow managed to do this, and we will too. And we will discuss more constructive options next week, if of course, those who want the truth to remain hidden will not get to me before then.”

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