In September we talk about elusive internet trends. Today – The Cinnamon Challenge.
The Cinnamon Challenge is an internet challenge that went viral in the early 2010s. It involves trying to swallow a tablespoon of ground cinnamon in under 60 seconds without drinking water. Cinnamon quickly absorbs saliva, drying out the mouth and throat, causing a burning and scratchy sensation.
Like all internet challenges, this one satirizes consumerism, the barbaric waste of resources, and modern society’s fatigue from existential oversaturation.
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