We take a look at the philosophical underpinnings of internet trends and introduce you to our best new software offers. You’ve probably noticed that both are found online.
- Mannequin Challenge
The Mannequin Challenge, like most challenges, emerged in 2016. The idea is for a group of people to suddenly freeze in various poses, mimicking mannequins, while a cameraman films the action.
The underlying subtext, of course, is ambiguous. On the one hand, it’s a critique of capitalism, where people are used like puppets. On the other, it’s a desperate attempt to stop time slipping away.
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- Faceapp Challenge
The FaceApp Challenge, which was popular in 2019, was—on one hand—merely a viral app of the time that aged people’s faces. From a philosophical perspective, however, it was a premonition of the pandemic catastrophe of the early 2020s and an expression of the eternal fear of confronting the inevitability of death.
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- The Cinnamon Challenge
The Cinnamon Challenge is an internet challenge that went viral in the early 2010s. It involves trying to swallow a tablespoon of ground cinnamon in under 60 seconds without drinking water. Cinnamon quickly absorbs saliva, drying out the mouth and throat, causing a burning and scratchy sensation.
Like all internet challenges, this one satirizes consumerism, the barbaric waste of resources, and modern society’s fatigue from existential oversaturation.
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- Wednesday’s dance
After the release of the series of the same name, Wednesday’s dance went viral on social media. People mimicked Ortega’s moves set to Lady Gaga’s song “Blood Mary.”
The philosophical subtext of this challenge is not immediately obvious. Consider the deadpan facial expression in the original performance, which contrasts sharply with the expressive body movements. This serves as an allusion to modern life, where each of us goes through the motions of active engagement while feeling an inner emptiness.
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- Future Challenges
Predicting internet trends is, of course, impossible. What will go viral next? A silly dance, a song from the past, or eating something bizarre? No one knows. Yet, all month long, we have been delving into the hidden depths—the true meanings and philosophical subtexts—of these silly challenges, and we believe that humanity will reveal this side of itself time and again.
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